Competence in communicating across cultures is a prerequisite for success in today's fast-changing global community. In Intercultural Communication, the authors draw on their deep intercultural experience to show us how to build successful communication bridges across diverse cultures.

The book explores various theoretical positions on global communication ethics and norms by providing an overview of the contemporary socio-cultural situation and seeking ways in which common ground may be found between these different positions.

The authors raise points of critical reflection on intercultural events and issues in various areas of communication including health, work, environment and education. The book also covers a range of issues, from the interactions of various cultures to the expansion of social organizations and the growing global infrastructure.

By integrating ‘glocal’ perspectives in intercultural communication, the book addresses the long-term strategy of developing a global community without sacrificing indigenous local values.

Cultural Perceptions on Environment and Global Contexts

Cultural perceptions on environment and global contexts

Jainism: ‘A man should wander about treating all creatures as he himself would be treated.’ Sutrakritanga, 1.11.33


Intercultural communication is deeply embedded in the values and belief systems of diverse cultures. Values and beliefs frame the way in which one's environment is perceived—acceptable and unacceptable norms of behaviour in a specific environment are conceived of as well as the manner in which communication is sent and received.

Environmental factors affect the way people send, receive, interpret and respond to messages. The perceptions of various cultures of their environment depend on their worldviews. Worldviews or the way an individual or group views the world around them impact directly on the relationships that they have with ...

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