Competence in communicating across cultures is a prerequisite for success in today's fast-changing global community. In Intercultural Communication, the authors draw on their deep intercultural experience to show us how to build successful communication bridges across diverse cultures.

The book explores various theoretical positions on global communication ethics and norms by providing an overview of the contemporary socio-cultural situation and seeking ways in which common ground may be found between these different positions.

The authors raise points of critical reflection on intercultural events and issues in various areas of communication including health, work, environment and education. The book also covers a range of issues, from the interactions of various cultures to the expansion of social organizations and the growing global infrastructure.

By integrating ‘glocal’ perspectives in intercultural communication, the book addresses the long-term strategy of developing a global community without sacrificing indigenous local values.

Global Community Engagement

Global community engagement

Confucianism: ‘Do not unto others what you do not want them to do to you.’ Analects, 15.13


In order for us to function effectively in today's rapidly changing global environment, it is essential to cultivate a range of competencies that are amenable to different intercultural contexts. These competencies would enable us to participate and engage meaningfully with members of the wider global community. This ability is known as global community engagement which is dependent on established norms or conventions that assure all individuals and groups the rights to attributes such as mutual respect, social justice, freedom of expression, sanctity of historical and cultural knowledge and spaces, shared dignity and an esteemed wisdom. Empathy and benevolence are other key attributes of engagement ...

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