Competence in communicating across cultures is a prerequisite for success in today's fast-changing global community. In Intercultural Communication, the authors draw on their deep intercultural experience to show us how to build successful communication bridges across diverse cultures.

The book explores various theoretical positions on global communication ethics and norms by providing an overview of the contemporary socio-cultural situation and seeking ways in which common ground may be found between these different positions.

The authors raise points of critical reflection on intercultural events and issues in various areas of communication including health, work, environment and education. The book also covers a range of issues, from the interactions of various cultures to the expansion of social organizations and the growing global infrastructure.

By integrating ‘glocal’ perspectives in intercultural communication, the book addresses the long-term strategy of developing a global community without sacrificing indigenous local values.

Exploring Surface and Deep Levels of Intercultural Communication

Exploring surface and deep levels of intercultural communication

Christianity: ‘In everything do to others as you would have them do to you; for this is the law and the prophets.’ Matthew, 7.12


Intercultural communication is defined and interpreted in different ways. Klyukanov (2005) claims that intercultural communication is a process that is inherently variable and subject to interpretation, and this is a significant underlying belief from which we can analyse events of intercultural communication. Samovar and Porter (2004: 15) perceive intercultural communication as ‘interaction between people whose cultural perceptions and symbol systems are distinct enough to alter the communication event’ which brings the aspect of complexity into every intercultural communication media. Fong's (Fong and Chuang, 2004: 13) definition of ...

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