Competence in communicating across cultures is a prerequisite for success in today's fast-changing global community. In Intercultural Communication, the authors draw on their deep intercultural experience to show us how to build successful communication bridges across diverse cultures.

The book explores various theoretical positions on global communication ethics and norms by providing an overview of the contemporary socio-cultural situation and seeking ways in which common ground may be found between these different positions.

The authors raise points of critical reflection on intercultural events and issues in various areas of communication including health, work, environment and education. The book also covers a range of issues, from the interactions of various cultures to the expansion of social organizations and the growing global infrastructure.

By integrating ‘glocal’ perspectives in intercultural communication, the book addresses the long-term strategy of developing a global community without sacrificing indigenous local values.

Overview of Intercultural Communication

Overview of intercultural communication

Buddhism: ‘Hurt not others in ways you yourself would find hurtful.’ Udana-Varga, 5: 18


Intercultural communication is a complex concept that has taken on a wide variety of meanings and interpretations. According to Klyukanov (2005: 45), intercultural communication is a ‘process that is inherently variable and subject to interpretation’. While individuals and groups bring their unique and special meanings to this term, in the most basic sense, intercultural communication means that some form of culture and some form of communication has interacted or intersected in a particular space, time and context.

However, it is at the point of intersection that a range of complex issues arise. It is important to note that this complexity results from the intricate link between ...

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