Competence in communicating across cultures is a prerequisite for success in today's fast-changing global community. In Intercultural Communication, the authors draw on their deep intercultural experience to show us how to build successful communication bridges across diverse cultures.

The book explores various theoretical positions on global communication ethics and norms by providing an overview of the contemporary socio-cultural situation and seeking ways in which common ground may be found between these different positions.

The authors raise points of critical reflection on intercultural events and issues in various areas of communication including health, work, environment and education. The book also covers a range of issues, from the interactions of various cultures to the expansion of social organizations and the growing global infrastructure.

By integrating ‘glocal’ perspectives in intercultural communication, the book addresses the long-term strategy of developing a global community without sacrificing indigenous local values.

Culture, Gender and Race

Culture, gender and race

Other aspects of our identities are fully integrated into a broader range of variables and include culture, gender, nationality, ethnicity, sexuality and race. This chapter will provide examples for discussion of events related to culture, gender and race only to illustrate the points made in preceding discussions in Part 1.

The following example illustrates how diverse communities respond to intercultural communication events. Different world views, based on the beliefs and values embedded in family, religion and history, affect and influence the interpretation of every intercultural communication event.

Box 14.1: Racist Speech in the Workplace

25 August 2009

Someone in the workplace is vocally racist. A coworker confronts this person, who responds by saying he is ‘entitled to free speech and then becomes ...

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