Competence in communicating across cultures is a prerequisite for success in today's fast-changing global community. In Intercultural Communication, the authors draw on their deep intercultural experience to show us how to build successful communication bridges across diverse cultures.

The book explores various theoretical positions on global communication ethics and norms by providing an overview of the contemporary socio-cultural situation and seeking ways in which common ground may be found between these different positions.

The authors raise points of critical reflection on intercultural events and issues in various areas of communication including health, work, environment and education. The book also covers a range of issues, from the interactions of various cultures to the expansion of social organizations and the growing global infrastructure.

By integrating ‘glocal’ perspectives in intercultural communication, the book addresses the long-term strategy of developing a global community without sacrificing indigenous local values.



As we know, history forms a very important part of our cultural identities. Who we are and why we feel so strongly about territorial and historical roots of identity is deeply entrenched in the way we experience history. This chapter will focus on historical context, and territorial, regional and national identity.

The following example illustrates how diverse communities respond to intercultural communication events. Different world views, based on the beliefs and values embedded in family, religion and history, affect and influence the interpretation of every intercultural communication event.

Box 13.1: The New History: Teachers Learn to Face South Africa's past

6 June 2008

Recent violence against immigrants in South Africa highlights how the treatment of immigrants is an issue that affects nations around the globe. The Economist article, ...

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