Competence in communicating across cultures is a prerequisite for success in today's fast-changing global community. In Intercultural Communication, the authors draw on their deep intercultural experience to show us how to build successful communication bridges across diverse cultures.

The book explores various theoretical positions on global communication ethics and norms by providing an overview of the contemporary socio-cultural situation and seeking ways in which common ground may be found between these different positions.

The authors raise points of critical reflection on intercultural events and issues in various areas of communication including health, work, environment and education. The book also covers a range of issues, from the interactions of various cultures to the expansion of social organizations and the growing global infrastructure.

By integrating ‘glocal’ perspectives in intercultural communication, the book addresses the long-term strategy of developing a global community without sacrificing indigenous local values.



Sikhism: ‘Treat others as thou wouldst be treated thyself.’ Adi Granth

This chapter focuses on family as a departure point in our understanding of our own and other cultures’ ways of knowing, doing and acting based on their set of values and norms. Family is one of the deep structures of culture and affects the deep-seated values and beliefs of a culture. So it becomes important to critically reflect on how this aspect of culture affects our worldview and how we interpret intercultural communication events that involve family honour and family bonds. Why do we act in certain ways to protect and defend family? What stereotypical and prejudiced notions of diverse cultures lead to positive and negative perceptions of family roles and responsibilities in a ...

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