Competence in communicating across cultures is a prerequisite for success in today's fast-changing global community. In Intercultural Communication, the authors draw on their deep intercultural experience to show us how to build successful communication bridges across diverse cultures.

The book explores various theoretical positions on global communication ethics and norms by providing an overview of the contemporary socio-cultural situation and seeking ways in which common ground may be found between these different positions.

The authors raise points of critical reflection on intercultural events and issues in various areas of communication including health, work, environment and education. The book also covers a range of issues, from the interactions of various cultures to the expansion of social organizations and the growing global infrastructure.

By integrating ‘glocal’ perspectives in intercultural communication, the book addresses the long-term strategy of developing a global community without sacrificing indigenous local values.

Intercultural Communication in Practice: Challenges and Barriers

Intercultural communication in practice: Challenges and barriers

Zoroastrianism: ‘That nature alone is good which refrains from doing unto another whatsoever is not good for itself.’ Dadistan-I-Dinik, 94: 5


The preceding chapters, we provided a theoretical framework or textbook journey of intercultural communication. We encourage you to make use of your critical cultural lens to understand and interpret the varying cultural dimensions involved in any intercultural interaction that you experience and/or observe. Examples of real world events are also presented in the last four chapters for further critical reflection. Responses may vary depending on our historical context, religious orientation and cultural affiliation. The broad overview in previous chapters also explain the concepts of third culture building, differences in values and belief ...

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