Competence in communicating across cultures is a prerequisite for success in today's fast-changing global community. In Intercultural Communication, the authors draw on their deep intercultural experience to show us how to build successful communication bridges across diverse cultures.

The book explores various theoretical positions on global communication ethics and norms by providing an overview of the contemporary socio-cultural situation and seeking ways in which common ground may be found between these different positions.

The authors raise points of critical reflection on intercultural events and issues in various areas of communication including health, work, environment and education. The book also covers a range of issues, from the interactions of various cultures to the expansion of social organizations and the growing global infrastructure.

By integrating ‘glocal’ perspectives in intercultural communication, the book addresses the long-term strategy of developing a global community without sacrificing indigenous local values.

Building a Global Community

Building a global community

Baha'i: ‘And if thine eyes be turned towards justice, choose thou for thy neighbour that which thou choosest for thyself.’ Lawh'i ‘Ibn'i ‘Dhib, Epistle to the Son of the Wolf


The increased movement of diverse global populations in the twenty-first century has become more complex than we may have imagined even five years ago. Lee (2003: 3) claims that ‘developments in transportation and communication technology have been rapidly removing geographical boundaries’ and that people also move across cultural boundaries. As migrant populations seek employment, investment opportunities and new geographical spaces to enjoy better security and peaceful coexistence, the goal of building a global community that can work in harmony will remain a very significant phase of our lives this ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles