Competence in communicating across cultures is a prerequisite for success in today's fast-changing global community. In Intercultural Communication, the authors draw on their deep intercultural experience to show us how to build successful communication bridges across diverse cultures.
The book explores various theoretical positions on global communication ethics and norms by providing an overview of the contemporary socio-cultural situation and seeking ways in which common ground may be found between these different positions.
The authors raise points of critical reflection on intercultural events and issues in various areas of communication including health, work, environment and education. The book also covers a range of issues, from the interactions of various cultures to the expansion of social organizations and the growing global infrastructure.
By integrating ‘glocal’ perspectives in intercultural communication, the book addresses the long-term strategy of developing a global community without sacrificing indigenous local values.
Concepts in Intercultural Communication
In Part I of the book, insights are offered into various concepts that have been the pillars of intercultural communication literature over decades. Particularly, concepts are discussed and illustrated from the authors’ standpoints and are based on how they came to receive the intercultural messages that were embodied in a range of perspectives. For example, the concepts stereotyping, prejudice and discrimination may have commonalities for the authors on a general level, but their specific experiences and perceptions of these concepts were situated in different cultural contexts. It is their unique experiences as ‘people of colour’, minorities and non-white people, that make this book stand apart from other perspectives on intercultural communication.
The basic concepts are recognized as important pieces ...