Competence in communicating across cultures is a prerequisite for success in today's fast-changing global community. In Intercultural Communication, the authors draw on their deep intercultural experience to show us how to build successful communication bridges across diverse cultures.

The book explores various theoretical positions on global communication ethics and norms by providing an overview of the contemporary socio-cultural situation and seeking ways in which common ground may be found between these different positions.

The authors raise points of critical reflection on intercultural events and issues in various areas of communication including health, work, environment and education. The book also covers a range of issues, from the interactions of various cultures to the expansion of social organizations and the growing global infrastructure.

By integrating ‘glocal’ perspectives in intercultural communication, the book addresses the long-term strategy of developing a global community without sacrificing indigenous local values.

Critical Perspectives in Intercultural Communication Events
Critical perspectives in intercultural communication events

Part II of the book documents and describes real, everyday intercultural communication events that are part of our local and global reality. Examples of intercultural communication events in a global context are presented as examples of real life events that have occurred in the lives of diverse communities around the world. The purpose is to encourage readers to explore their own cultural maps and mental models as they attempt to interpret these intercultural events.

Particularly, the next four chapters advocate a critical reflective perspective of self and conscience to encourage readers to know themselves first before they judge other cultural behaviour patterns, when they participate observe and engage in intercultural events. Selected news media articles ...

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