This book critically examines the main features of intercultural communication. It addresses how ideology permeates intercultural processes and develops an alternative ‘grammar’ of culture. It explores intercultural communication within the context of global politics, seeks to address the specific problems that derive from Western ideology, and sets out an agenda for research.

‘Taking on issues normally left in the margins, Adrian Holliday has revised the way we think of intercultural communication by insisting that we consider its ideological component. In this brilliant and engaging book about culture and the interstices that comprise the grounds for our interactions, he shows us the necessity for a cosmopolitan process that expands the basis of our intercultural work. This is a compelling book that should be read by scholars and the general public alike. It is accessible, factual, and clear.’ – Molefi Kete Asante, Temple University

Creative Cultural Engagement

Creative cultural engagement

This chapter will present the other side of the coin to Chapter 7. The major example will demonstrate the critical cosmopolitanism image of culture on the right-hand side of Figure 10 and generate a discussion of the detail of how newcomers from the non-West are able to take ownership of and indeed contribute to and enrich the cultural practices that they find. I say ‘removal of the intercultural line’ with caution because its concept is very strongly there in the mind of the Centre-West. Newcomers therefore have to face the deep discourses of disbelief described in Chapter 7 and the pervading ideology of a demonized, deficient Other. This is not a simple matter. Once again, the purpose is not to ...

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