This book critically examines the main features of intercultural communication. It addresses how ideology permeates intercultural processes and develops an alternative ‘grammar’ of culture. It explores intercultural communication within the context of global politics, seeks to address the specific problems that derive from Western ideology, and sets out an agenda for research.
‘Taking on issues normally left in the margins, Adrian Holliday has revised the way we think of intercultural communication by insisting that we consider its ideological component. In this brilliant and engaging book about culture and the interstices that comprise the grounds for our interactions, he shows us the necessity for a cosmopolitan process that expands the basis of our intercultural work. This is a compelling book that should be read by scholars and the general public alike. It is accessible, factual, and clear.’ – Molefi Kete Asante, Temple University
Chapter 7: Discourses of Cultural Disbelief
Discourses of Cultural Disbelief
In Chapter 6 I suggested that ideology is deeply embedded within the discourses of culture formation within the everyday statements about and constructions of culture (Figure 8 [iv, vi]) which produce the sustained cultural disbelief discussed in Chapter 4. This chapter will look more closely at the discourses of disbelief and demonstrate that while there is a perceived, uncrossable intercultural line between ‘our’ culture and ‘their’ culture it will be impossible to move to a critical cosmopolitan position. I will focus on Delanty et al.'s suggestion that Othering in Western liberal society has become normalized to the extent that it is ‘domesticated’ and submerged beneath ‘ordinary prejudice’ (2008a: 1–2). It thus becomes implied that ‘we have racism but ...