This book critically examines the main features of intercultural communication. It addresses how ideology permeates intercultural processes and develops an alternative ‘grammar’ of culture. It explores intercultural communication within the context of global politics, seeks to address the specific problems that derive from Western ideology, and sets out an agenda for research.

‘Taking on issues normally left in the margins, Adrian Holliday has revised the way we think of intercultural communication by insisting that we consider its ideological component. In this brilliant and engaging book about culture and the interstices that comprise the grounds for our interactions, he shows us the necessity for a cosmopolitan process that expands the basis of our intercultural work. This is a compelling book that should be read by scholars and the general public alike. It is accessible, factual, and clear.’ – Molefi Kete Asante, Temple University

A Grammar of Culture

A grammar of culture

The discussion so far raises the basic question of how far ‘culture’ is social reality or illusion. To answer this question it is necessary to explore the continuum between what we create, imagine, construct and project about culture, on the one hand, and what might be considered real, on the other. The impression given so far is that any notion of a national culture which can be described and stereotyped is the product of chauvinistic imaginations which are based on ideological forces and sophisticated, seductive discourses which draw us in and invade our minds. The implication is that anything cultural is deeply complex and hard to pin down. Yet at the same time it has been suggested that ...

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