This book critically examines the main features of intercultural communication. It addresses how ideology permeates intercultural processes and develops an alternative ‘grammar’ of culture. It explores intercultural communication within the context of global politics, seeks to address the specific problems that derive from Western ideology, and sets out an agenda for research.

‘Taking on issues normally left in the margins, Adrian Holliday has revised the way we think of intercultural communication by insisting that we consider its ideological component. In this brilliant and engaging book about culture and the interstices that comprise the grounds for our interactions, he shows us the necessity for a cosmopolitan process that expands the basis of our intercultural work. This is a compelling book that should be read by scholars and the general public alike. It is accessible, factual, and clear.’ – Molefi Kete Asante, Temple University

Unnoticed Periphery Identities

Unnoticed periphery identities

In this chapter I will continue with the theme of Othering and look at how people in Periphery situations, who, like Kayvan in Chapter 2, have been used to having their ‘cultures’ defined for them, struggle to make visible unexpected, complex, creative cultural realities. My aim is not to explore the identities of the Periphery per se, for this is not the purpose of this book, but to try and understand the processes through which the Centre-West defines the rest of the world.

Claiming the World

Critical cosmopolitanism tries to understand that the Periphery, in being constantly defined by the Centre-West, needs to work hard to assert the cultural realities that it finds meaningful, and in effect to claim the world. Claiming ...

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