Summary
Contents
Subject index
This book critically examines the main features of intercultural communication. It addresses how ideology permeates intercultural processes and develops an alternative ‘grammar’ of culture. It explores intercultural communication within the context of global politics, seeks to address the specific problems that derive from Western ideology, and sets out an agenda for research.
‘Taking on issues normally left in the margins, Adrian Holliday has revised the way we think of intercultural communication by insisting that we consider its ideological component. In this brilliant and engaging book about culture and the interstices that comprise the grounds for our interactions, he shows us the necessity for a cosmopolitan process that expands the basis of our intercultural work. This is a compelling book that should be read by scholars and the general public alike. It is accessible, factual, and clear.’ – Molefi Kete Asante, Temple University
Key Discussions
Key Discussions
In this book I will present culture and intercultural communication as movable concepts with fluid and negotiable boundaries. While national structures are important and influential in framing our lives, they do not confine or explain some very important aspects of our cultural behaviour. The book will explore the possibility of significant underlying universal processes which provide people from all cultural backgrounds with the potential to dialogue with and transcend national structures, to cross boundaries and contribute to and enrich cultural practices wherever they find them. This cosmopolitan potential may well have always been there; but it is becoming increasingly evident within a globalized world.
There is, however, another side. Theories of culture are also employed by social groups to construct ideological imaginations both ...
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