Intensive Interaction is an approach to teaching the fundamentals of communication to children and adults who have severe learning difficulties or autism, and who are still at an early stage of communication development. Its simplicity and effectiveness has been one of the major themes in the widespread practitioner dissemination that has taken place during the last twenty years. Despite the human simplicity of the approach, Intensive Interaction relates to, or is influenced in practice by, a wide range of interconnecting theories and academic standpoints. With contributions from leading authorities, Dave Hewett provides a comprehensive and detailed description of the theoretical landscape of a now established methodology. The most prominent related theories and issues are reviewed, with Intensive Interaction set within their contexts.  

Intensive Interaction within Models of Organisational Change

Intensive interaction within models of organisational change

Chapter Overview

This chapter discusses the dissemination process of Intensive Interaction so far. Of particular interest is why Intensive Interaction has taken so long to become accepted and more widely used. Although I frequently use the term ‘dissemination’, I make reference to the terminology discussed by Greenhalgh et al. (2004: 582) who describe dissemination as ‘active and planned efforts to persuade target groups to adopt an innovation’ and ‘diffusion’ which is described as a ‘passive spread’. The chapter also briefly examines some processes around innovation and organisational change in relation to the past, present and future propagation and support of Intensive Interaction. The discussions are illustrated throughout the chapter with examples from my ...

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