Summary
Contents
Subject index
Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business.
The book aims to provide a basic understanding of various forms of IP that business organizations need to protect, and to analyze and understand IP management and strategy through case studies. It highlights these aspects of IP management through the lens of both a lawyer and a business manager.
Intellectual Asset Management
Intellectual Asset Management
“Increasingly, companies that are good at managing IP will win. The ones that aren't will lose.”1
After reading this chapter, you will be able to
- Understand the importance of IP management
- Understand the core elements of IP management that include (a) IP development, (b) IP policy, (c) IP licensing, (d) market watch, and (e) organization structure
- The forms of IP management structure in a company; whether it should be centralized management or decentralized
- Case studies of companies on how they manage their IP assets
- The importance of an IP holding company
Introduction
Let us begin this chapter with a short story about Xerox. We all are aware of the Xerox photocopying machine that has pioneered photocopying in the world. We are also aware that Xerox pioneered many of ...
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