• Summary
  • Contents
  • Subject index

Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business.

The book aims to provide a basic understanding of various forms of IP that business organizations need to protect, and to analyze and understand IP management and strategy through case studies. It highlights these aspects of IP management through the lens of both a lawyer and a business manager.

Intellectual Property Valuation
Intellectual property valuation

Intellectual capital is recognized as the most important asset of many of the world's largest and most powerful companies; it is the foundation for the market dominance and continuing profitability of leading corporations.

Everyone involved with IP, whether for profit or not, needs to be able to measure what an IP asset is worth—in rupees or dollars! It has been noted that the valuation of intangible assets is “complex and widely misunderstood.”1 It is important to understand and visualize valuation concepts ...

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