• Summary
  • Contents
  • Subject index

Innovation Management: Strategies, Concepts and Tools for Growth and Profit combines the extensive knowledge and international experience of authors Shlomo Maital and D. V. R. Seshadri. The book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation. Written in a focused and interesting manner, the authors believe that the three key reasons to innovate are to: energize people; build growth and profit; and survive.

Cost Functions: ‘Survival of the Fittest’
Cost functions: ‘Survival of the fittest’

Each organic being is striving to increase in a geometrical ratio … each at some period of its life, during some season of the year, during each generation or at intervals, has to struggle for life and to suffer great destruction …. The vigorous, the healthy, and the happy survive and multiply.

—Charles Darwinm1
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