• Summary
  • Contents
  • Subject index

Innovation Management: Strategies, Concepts and Tools for Growth and Profit combines the extensive knowledge and international experience of authors Shlomo Maital and D. V. R. Seshadri. The book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation. Written in a focused and interesting manner, the authors believe that the three key reasons to innovate are to: energize people; build growth and profit; and survive.

Trade-Offs: Optimizing and Eliminating Them
Trade-offs: Optimizing and eliminating them

People face trade-offs.… Life is full of trade-offs.

—Gregory Mankiw, Principles of Economics1

There is no gain without pain.

—Presidential candidate Adlai Stevenson, and legendary

American football coach Vince Lombardi

There is no pain without gain.

—Anonymous dentist
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