• Summary
  • Contents
  • Subject index

Innovation Management: Strategies, Concepts and Tools for Growth and Profit combines the extensive knowledge and international experience of authors Shlomo Maital and D. V. R. Seshadri. The book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation. Written in a focused and interesting manner, the authors believe that the three key reasons to innovate are to: energize people; build growth and profit; and survive.

Price–Cost–Value
Price–cost–value
When you see a successful business, then know that someone once made a courageous decision.
—Peter Drucker
Introduction

If you're an engineer, then you're also a manager. Engineers manage technology—therefore, you cannot escape managing human and financial resources as well.

As you gain experience and seniority, your managerial responsibilities will grow. If you're a manager, but not an ...

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