- Summary
- Contents
- Subject index
Innovation Management: Strategies, Concepts and Tools for Growth and Profit combines the extensive knowledge and international experience of authors Shlomo Maital and D. V. R. Seshadri. The book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation. Written in a focused and interesting manner, the authors believe that the three key reasons to innovate are to: energize people; build growth and profit; and survive.
Chapter 5: Price–Cost–Value
Price–Cost–Value
Introduction
If you're an engineer, then you're also a manager. Engineers manage technology—therefore, you cannot escape managing human and financial resources as well.
As you gain experience and seniority, your managerial responsibilities will grow. If you're a manager, but not an ...
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