- Summary
- Contents
- Subject index
Innovation Management: Strategies, Concepts and Tools for Growth and Profit combines the extensive knowledge and international experience of authors Shlomo Maital and D. V. R. Seshadri. The book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation. Written in a focused and interesting manner, the authors believe that the three key reasons to innovate are to: energize people; build growth and profit; and survive.
Chapter 4: The Innovative Mind: Who Innovates
The Innovative Mind: Who Innovates
You need three things to be an original thinker. 1. a tremendous amount of information. 2. be willing to pull the ideas, because you're interested. 3. ability to get rid of the trash … you cannot think only of good ideas … you must be able to throw out the junk immediately.
Many psychologists view creativity as some kind of innate ability. I, on the contrary, view it largely as a decision. People are creative largely by dint of their decision to go their own way. They make decisions that others lack the will or even the courage to make ….
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