• Summary
  • Contents
  • Subject index

Innovation Management: Strategies, Concepts and Tools for Growth and Profit combines the extensive knowledge and international experience of authors Shlomo Maital and D. V. R. Seshadri. The book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation. Written in a focused and interesting manner, the authors believe that the three key reasons to innovate are to: energize people; build growth and profit; and survive.

The Innovative Mind: Who Innovates
The innovative mind: Who innovates

You need three things to be an original thinker. 1. a tremendous amount of information. 2. be willing to pull the ideas, because you're interested. 3. ability to get rid of the trash … you cannot think only of good ideas … you must be able to throw out the junk immediately.

—Mihaly Csikszentmihalyi1

Many psychologists view creativity as some kind of innate ability. I, on the contrary, view it largely as a decision. People are creative largely by dint of their decision to go their own way. They make decisions that others lack the will or even the courage to make ….

—Robert Sternberg2
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