- Subject index
Innovation Management: Strategies, Concepts and Tools for Growth and Profit combines the extensive knowledge and international experience of authors Shlomo Maital and D. V. R. Seshadri. The book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation. Written in a focused and interesting manner, the authors believe that the three key reasons to innovate are to: energize people; build growth and profit; and survive.
Chapter 3: The Innovation Voices: How to Innovate
The Innovation Voices: How to Innovate
Thirty thousand new consumer products are launched each year…over 90 per cent of them fail…after marketing professionals have spent massive amounts of money trying to understand what their customers want.