Summary
Contents
Subject index
Innovation Management: Strategies, Concepts and Tools for Growth and Profit combines the extensive knowledge and international experience of authors Shlomo Maital and D. V. R. Seshadri. The book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation. Written in a focused and interesting manner, the authors believe that the three key reasons to innovate are to: energize people; build growth and profit; and survive.
Scale and Scope: Scaling Markets of One
Scale and Scope: Scaling Markets of One
Scale and scope: friends, foes, allies, enemies …. Great managers persuade them to lie down together.
The lion and the lamb shall lie down together …. But the lamb will not get much sleep.
It was the development of new technologies and the opening of new markets, which resulted in economies of scale and of scope … that made the large multiunit industrial enterprise come when it did, where it did, and in the way it did.
Learning Objectives
After you read this chapter, you should understand:
- How to define and measure economies of scale and economies of scope
- Why both scale and scope economies have driven key global industries like oil refining and chemicals ...
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