• Summary
  • Contents
  • Subject index

Innovation Management: Strategies, Concepts and Tools for Growth and Profit combines the extensive knowledge and international experience of authors Shlomo Maital and D. V. R. Seshadri. The book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation. Written in a focused and interesting manner, the authors believe that the three key reasons to innovate are to: energize people; build growth and profit; and survive.

The Innovation Imperative: Why Innovate?
The innovation imperative: Why innovate?

If you know exactly what you are going to do—What is the point of doing it?

—Pablo Picasso1

The good-to-great companies at their best followed a simple mantra: ‘anything that does not fit with our Hedgehog concept [single simple organizing principle], we will not do. If it doesn't fit, we don't do it. Period.’

—Jim Collins, Good to Great2
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