Refreshing and accessible, Individual and Groups in Organizations guides student and practitioner alike through the maze of approaches to the way in which people interact in organizational life. The typical book about organizational behavior is actually an introductory course in social psychology for business students. By building their text around six topics central to those who manage in organizations, the authors have provided a clear, easily used framework for analyzing the role of the individual in the group, the group in the organization, and the organization in the environment. Throughout this book the central themes are explained and analyzed with reference to new case examples, summaries of current research, and key concepts. Without being a traditional textbook on organizational behavior or a recipe book for managerial action, Individuals and Groups in Organizations provides both business students and reflective practitioners with valuable insights into the processes of creativity, flexibility, change, and development in organizations.



Bartunek (1988) defines creativity as ‘transformation through reframing’. The concept ‘reframing’ applies to having a new idea, providing a new definition of the situation, a new meaning. However the new idea must be put into practice to be useful. Many ideas are presented ‘before their time’ if no process is in place by which they may be implemented.

Groups and organizations that find themselves in situations of increasing paradoxical demands with scarce resources, a radically changing workforce, rapid communications and global competition are under pressure to find more creative solutions to be effective in this complex and turbulent environment (Smith and Gemmill, 1991).

The theories used to explain creativity (innovation) in organizations are guided by three basic assumptions: (1) innovation is universally desirable in organizations; (2) ...

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