Previous Chapter Chapter 14: Reconciling Individuality and the Group

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Reconciling Individuality and the Group
Reconciling individuality and the group
TomPostmes and JolandaJetten

I have no grand theory to offer … and I am nearly convinced that a grand “theory of social behaviour” is not possible. (Tajfel, 1972, p. 115)

There is no doubt that the dual theories of social identity and self-categorization have grown immensely over the past decades. This growth has been the effort not of a single person or research group, but of an increasingly diverse group of scholars. Some of these were students and colleagues of Henri Tajfel or John Turner, many were students of their students, and large numbers (like us) came to the theories from different quarters. It is a testament to the strength of these theories that they were able to ...

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