This book comprises the first nationwide study based on face-to-face interviews with 5000 youth to capture the popular mood of this important demographic segment of contemporary India. It records their perceptions of various issues, ranging from modernity, development, globalization and unemployment, to leisure and lifestyle, social networks and family, and their hopes and aspirations for the future. While it breaks some myths about them, on one hand, it helps strengthen some commonly shared perceptions about them, on the other.

Indian Youth in a Transforming World: Attitudes and Perceptions underlines that Indian youth reflect an authentic multiplicity of aspirations, ‘world views’ and interest, quite like the rich tapestry of India's diversity. It indicates that they are a mix of continuity with change. However, they stand distinct in many ways from the youth the world over. This book is also likely to break some myths related to the youth, opening avenues for new debates. For example, the study reveals that there is hardly any decline in interest in politics between two generations.

The book is invaluable for professionals in advertising and other media sectors and all those involved in market research. Students and teachers of specialized psychology courses, behavioral sociology, political sociology, social change and modernization will also find it useful.

Nation and the World

Nation and the world
  • About 29 per cent of the youth have heard about globalisation. The level of awareness about globalisation is positively associated with the educational level of the youth.
  • A little over one-third of the youth who have heard about globalisation are of the opinion that it brings in more advantages than disadvantages. Educated youth are sharply divided on the advantages of globalisation.
  • Youth from lower SES are skeptical about the availability of better and cheaper products in the market and employment opportunities abroad as a result of globalisation.
  • The youth have a high level of awareness about the rest of the world.
  • Most of the youth want India to treat her neighbours on an equal footing and are in favour of maintaining good ...
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