This book comprises the first nationwide study based on face-to-face interviews with 5000 youth to capture the popular mood of this important demographic segment of contemporary India. It records their perceptions of various issues, ranging from modernity, development, globalization and unemployment, to leisure and lifestyle, social networks and family, and their hopes and aspirations for the future. While it breaks some myths about them, on one hand, it helps strengthen some commonly shared perceptions about them, on the other.

Indian Youth in a Transforming World: Attitudes and Perceptions underlines that Indian youth reflect an authentic multiplicity of aspirations, ‘world views’ and interest, quite like the rich tapestry of India's diversity. It indicates that they are a mix of continuity with change. However, they stand distinct in many ways from the youth the world over. This book is also likely to break some myths related to the youth, opening avenues for new debates. For example, the study reveals that there is hardly any decline in interest in politics between two generations.

The book is invaluable for professionals in advertising and other media sectors and all those involved in market research. Students and teachers of specialized psychology courses, behavioral sociology, political sociology, social change and modernization will also find it useful.

Politics and Democracy

Politics and democracy
  • The level of trust in politics among the youth is reasonably high.
  • There is no decline in trust in politics from one generation to the next.
  • Youth whose parents are interested in politics show greater interest in politics and vice versa.
  • Trust in democracy is reasonably high. This trust is higher among those who have a higher interest in politics.
  • Participation in the direct form of politics, i.e. voting is reasonably high among the youth.
  • Participation in non-institutional methods of politics (protests, rallies etc.) is also very high.
  • Participation in politics (all forms) is higher among youth with higher levels of education.

The last three decades have witnessed immense changes in political, social and economic scenario of the country. In the present times, the youth have witnessed ...

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles