This book comprises the first nationwide study based on face-to-face interviews with 5000 youth to capture the popular mood of this important demographic segment of contemporary India. It records their perceptions of various issues, ranging from modernity, development, globalization and unemployment, to leisure and lifestyle, social networks and family, and their hopes and aspirations for the future. While it breaks some myths about them, on one hand, it helps strengthen some commonly shared perceptions about them, on the other.

Indian Youth in a Transforming World: Attitudes and Perceptions underlines that Indian youth reflect an authentic multiplicity of aspirations, ‘world views’ and interest, quite like the rich tapestry of India's diversity. It indicates that they are a mix of continuity with change. However, they stand distinct in many ways from the youth the world over. This book is also likely to break some myths related to the youth, opening avenues for new debates. For example, the study reveals that there is hardly any decline in interest in politics between two generations.

The book is invaluable for professionals in advertising and other media sectors and all those involved in market research. Students and teachers of specialized psychology courses, behavioral sociology, political sociology, social change and modernization will also find it useful.

Leisure and Lifestyle

Leisure and lifestyle
  • Youth across the country have different ways of looking at leisure. The formal and accepted forms of leisure appear to be patronised more by those from higher socio-economic status and those living in metropolitan areas.
  • Television is a major source of entertainment and an important leisure activity for many. The sense of ‘addiction’ to it is linked to the age and the educational attainment of the youth.
  • The use of the internet is limited to urban educated youth.
  • Alcohol consumption is still seen as taboo among most youth though resistance to it among urban youth with higher educational levels seems to be on the decline.
  • There is an increasing aspiration for what is termed ‘fashionable’ even though for many it does not translate into ...
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