This book makes a new and significant argument that Indian news media are no longer just observers but active participants in the events that direct the nation. It explores the changing role and performance of Indian news media in the past 25 years by examining their coverage of some of the landmark events and issues within the context of the India's ‘globalising’ polity, increased privatisation, new communication technologies and the rise of individualism.
The challenges of globalisation have resulted in significant changes in news processes and procedures, which this volume details by scrutinising the media's reportage of several events and issues, such as anti-graft movement, paid news, sting journalism, 24-hour news and coverage of terrorism and politics—media nexus. The theoretical exploration of the changes in the Indian media landscape draws from academic disciplines of media studies, journalism, cultural studies, political science and sociology.
Chapter 2: Television Politics: Evolution of Sun TV in the South
Television Politics: Evolution of Sun TV in the South
The changed role of media is most evident in the intersection of television and politics, which has led to unforeseen changes in the public space. The flood of entrepreneurs who sought to get into the media business following the economic liberalisation of 1991 changed the media landscape, which was until then dominated by ‘controlled, sometimes development-oriented, propaganda-induced television programming’ (Rodrigues 2010: 1). Commercial motives began to drive private television, as expected. Interestingly, the move led to the ‘creation of newer modes of public action and [Page 35]publicness’, which Mehta details in his book on Indian television (2008: 9). It has also led to greater politicisation of media, ...