This book explores the transformation of Indian media in the context of two major developments: globalization, which has introduced what are termed as ‘foreign’ elements to Indian culture, and the opening of the floodgates for foreign media to enter the country. It discusses both theoretical considerations and empirical studies related to the role of Indian media.

Indian Media in a Globalised World adopts a multi-disciplinary approach and looks at the role of media in purveying political, economic, and cultural identities. It brings to light the current definitions of ‘we’ and ‘they’, the ‘other’, and how the ‘other’ is sought to be perceived in contemporary India.

The discussions cover all forms of media, that is, newspaper, films, radio, television and online media, along with media policy and the challenges facing the media.

The book will be useful to students and scholars studying media and communication studies, journalism, political science and sociology. It will also be an enlightening read for anybody interested in tracking the Indian media and its development.

Towards a more Inclusive Indian Identity? A Case Study of the Bollywood Film Swades

Towards a more inclusive Indian identity? A case study of the bollywood film swades
MayaRanganathan

Introduction

The changing political and economic scenario worldwide since the 1990s has necessitated changes in the articulation of Indian national identity. This has been reflected politically by the Government of India's passing of the Dual Citizenship Act in 2003. Such political measures have also been accompanied by an articulation of the changed national identity by the media, particularly Hindi cinema that has come to have worldwide appeal and viewership. However, the inclusive identity attempted now is not entirely ‘new’ but draws heavily from the ‘inherited culture’ of the nation to provide the ‘adaptive leverage’ to meet the western standards ...

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