This book explores the transformation of Indian media in the context of two major developments: globalization, which has introduced what are termed as ‘foreign’ elements to Indian culture, and the opening of the floodgates for foreign media to enter the country. It discusses both theoretical considerations and empirical studies related to the role of Indian media.

Indian Media in a Globalised World adopts a multi-disciplinary approach and looks at the role of media in purveying political, economic, and cultural identities. It brings to light the current definitions of ‘we’ and ‘they’, the ‘other’, and how the ‘other’ is sought to be perceived in contemporary India.

The discussions cover all forms of media, that is, newspaper, films, radio, television and online media, along with media policy and the challenges facing the media.

The book will be useful to students and scholars studying media and communication studies, journalism, political science and sociology. It will also be an enlightening read for anybody interested in tracking the Indian media and its development.

The Pan-Tamil Rhetoric in Regional Media

The pan-Tamil rhetoric in regional media


On 1 August 2008, the popular Tamil weekly Ananda Vikatan greeted its readers with what it termed ‘amazing’ results of a media poll it had conducted in the previous weeks. The ‘people of Tamil Nadu’ had been quizzed on their perception of the Sri Lankan Tamil issue. The weekly declared in unequivocal terms that the average Tamilian1 supported the creation of a separate Tamil state in the neighbouring island nation at the same time demanding that the Liberation Tigers of Tamil Eelam (LTTE) supremo V. Prabhakaran2 be arrested in connection with the assassination of former Indian Prime Minister Rajiv Gandhi in May 1991.3

The poll results presented at the end of a glowing introduction to ...

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