This book explores the transformation of Indian media in the context of two major developments: globalization, which has introduced what are termed as ‘foreign’ elements to Indian culture, and the opening of the floodgates for foreign media to enter the country. It discusses both theoretical considerations and empirical studies related to the role of Indian media.

Indian Media in a Globalised World adopts a multi-disciplinary approach and looks at the role of media in purveying political, economic, and cultural identities. It brings to light the current definitions of ‘we’ and ‘they’, the ‘other’, and how the ‘other’ is sought to be perceived in contemporary India.

The discussions cover all forms of media, that is, newspaper, films, radio, television and online media, along with media policy and the challenges facing the media.

The book will be useful to students and scholars studying media and communication studies, journalism, political science and sociology. It will also be an enlightening read for anybody interested in tracking the Indian media and its development.

Commercial FM Radio Takes over Indian Cities

Commercial FM radio takes over Indian cities

The 1990s are a watershed era in the history of Indian radio for at this time it made a spectacular return as a medium of development and entertainment. This is surprising and significant because, first, television seemed to have almost pushed radio into obscurity, despite the fact that given the rates of illiteracy and affordability among people, the medium was ideally suited to a developing country like India (Gopalakrishnan 2003).1 Second, the radio comeback in a ‘country besotted with television’ was at a time when television technology was developing by leaps and bounds and newer models were ushering in spectacular images and colours (Ninan 2003). Third, in the era of convergence, radio ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles