This book explores the transformation of Indian media in the context of two major developments: globalization, which has introduced what are termed as ‘foreign’ elements to Indian culture, and the opening of the floodgates for foreign media to enter the country. It discusses both theoretical considerations and empirical studies related to the role of Indian media.
Indian Media in a Globalised World adopts a multi-disciplinary approach and looks at the role of media in purveying political, economic, and cultural identities. It brings to light the current definitions of ‘we’ and ‘they’, the ‘other’, and how the ‘other’ is sought to be perceived in contemporary India.
The discussions cover all forms of media, that is, newspaper, films, radio, television and online media, along with media policy and the challenges facing the media.
The book will be useful to students and scholars studying media and communication studies, journalism, political science and sociology. It will also be an enlightening read for anybody interested in tracking the Indian media and its development.
Chapter 3: Print Media in the Era of Globalisation
Print Media in the Era of Globalisation
The Indian print media is the envy of many newspaper editors and owners in the developed world. At a time when circulation of newspapers in the USA and Europe is declining, newspapers in India are increasing their circulation. According to World Association of Newspapers (WAN), the number of paid-for newspapers published declined in North America by 0.56 per cent and in Europe by 2.37 per cent in 2007, as opposed to their growth by 11.22 per cent in India (WAN 2008). The WAN reported that Indian newspaper sales increased by 35.51 per cent in the five-year period between 2003 and 2007. The media and entertainment sector in India was twice as profitable ...