This book explores the transformation of Indian media in the context of two major developments: globalization, which has introduced what are termed as ‘foreign’ elements to Indian culture, and the opening of the floodgates for foreign media to enter the country. It discusses both theoretical considerations and empirical studies related to the role of Indian media.

Indian Media in a Globalised World adopts a multi-disciplinary approach and looks at the role of media in purveying political, economic, and cultural identities. It brings to light the current definitions of ‘we’ and ‘they’, the ‘other’, and how the ‘other’ is sought to be perceived in contemporary India.

The discussions cover all forms of media, that is, newspaper, films, radio, television and online media, along with media policy and the challenges facing the media.

The book will be useful to students and scholars studying media and communication studies, journalism, political science and sociology. It will also be an enlightening read for anybody interested in tracking the Indian media and its development.

The Archetypes of Sita, Kaikeyi and Surpanaka Stride the Small Screen

The archetypes of Sita, Kaikeyi and Surpanaka stride the small screen
MayaRanganathan

Introduction

If votaries of liberalisation and news reports are to be believed, globalisation has thrown open opportunities for women. Hitherto confined to the home and hearth, Indian women in the era of globalisation have ‘progressed’ to take up jobs in areas that were the preserve of males. Surprisingly, this reality is not reflected in television. In Indian television (TV), by far dominated by cinema and serials, the ‘progression’ remains superficial and does not permeate. Neo-liberalism is confined to demeanour and occupations that the women are shown to be engaged in. On closer analysis, it becomes apparent that not only are the women in television archetypes ...

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