This book explores the transformation of Indian media in the context of two major developments: globalization, which has introduced what are termed as ‘foreign’ elements to Indian culture, and the opening of the floodgates for foreign media to enter the country. It discusses both theoretical considerations and empirical studies related to the role of Indian media.

Indian Media in a Globalised World adopts a multi-disciplinary approach and looks at the role of media in purveying political, economic, and cultural identities. It brings to light the current definitions of ‘we’ and ‘they’, the ‘other’, and how the ‘other’ is sought to be perceived in contemporary India.

The discussions cover all forms of media, that is, newspaper, films, radio, television and online media, along with media policy and the challenges facing the media.

The book will be useful to students and scholars studying media and communication studies, journalism, political science and sociology. It will also be an enlightening read for anybody interested in tracking the Indian media and its development.

Glocalisation of Indian Television

Glocalisation of Indian television
UshaM.Rodrigues

Introduction

It is well-documented that television in India and other Asian countries changed dramatically in the early 1990s with the use of satellite technology by commercial media. The Indian television was transformed from a single government-owned player to a multi-channel global media market. Until 1991, Indian audiences received a controlled, sometimes development-oriented, and at other times, propaganda-induced television programming (NAMEDIA 1986; Singhal and Rogers 2001; Verghese 1978). Since 2009 audiences are being subjected to a cacophony of nearly 450 commercially driven broadcasts1, which caters to around 500 million2 viewers in India compared to 30 million in 1984–85 (Doordarshan 1997; http://Indiantelevision.com 2008a). The number of cable and satellite homes in India is around 67 per cent3 of the total number ...

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