“Educators, academics, or business persons will find this book convenient and irreplaceable–a must to have on hand, whether writing for the first time or after years of experience. Arthur Asa Berger's guidelines and suggestions are suitable for all types of written work…. The entire book is a good example of practicing what you preach in that he writes with style, economy, and purpose. Read and apply Berger's writing skill techniques to enhance the effectiveness of your next writing project.” –Canadian Home Economics Journal When academics speak of their writing, they are almost always referring to their books and articles. Yet, in their scholarly career, more time and effort will be spent on business correspondence–memos, letters, reports, proposals–than the items that appear on a vita. And, in most cases, no training is ever provided about how to effectively produce and present these kinds of documents. Arthur Asa Berger's brief, practical guide does just that, taking the reader through the most common kinds of business correspondence that a university professor is required to produce and offering useful advice to make these communications as effective as possible. He covers important genres such as letters of recommendation, tenure, letters, and grant proposals. In the second half of the book, Berger offers general suggestions on effective writing–brainstorming and collaborating, persuasion, outlining and revising, designing documents, avoiding writer's block, and using computers, among other topics. Just as the quality of your published pieces affects your career, so can the quality of your correspondence help or hinder academic success. Improving Writing Skills demystifies and guides you through this process.
Layout and Design
Layout and Design
The way a document looks plays an important role in the way it is evaluated by readers. Regardless of whom the document is written for, the better it looks the more successful it will be. Good document design or layout is based on keeping in mind (a) the importance of simplicity, (b) the role of “white space,” (c) the importance of display, and (d) the role of text design and information graphics. We will now deal with these topics in some detail.
Keep it Simple
The cardinal rule for producing good-looking documents is “keep it simple.” This was not much of a problem when most documents were produced by typewriters. All that a typist could do was type lowercase or capital letters, ...