This investigation of the fundamental character of organizational identity and identification with an organization is arranged in the form of a provocative discussion between key scholars. The book focuses on three different paradigmatic views of identity: functionalist, interpretive and postmodern. Similarities and distinctions among these ways of understanding are explored, and numerous theoretical and practical insights are gained. The book concludes with a discussion of the relevance of identity as a construct in organizational study, and observations on conversation and theory building.
Chapter 5: A Strategy Conversation on the Topic of Organization Identity
A Strategy Conversation on the Topic of Organization Identity
Rather than preface our conversation with a note focusing on themes and process, as requested by Dave and Paul, I think the best way to introduce our conversation is to assume the role of host and to introduce my fellow conversationalists. If you really want an outline, most of what you need to know about our approach, our questions, and our grounding in case research is found in the introductory section of the conversation.
When you join a conversation, you are not usually given a thematic outline, but rather ...