This investigation of the fundamental character of organizational identity and identification with an organization is arranged in the form of a provocative discussion between key scholars. The book focuses on three different paradigmatic views of identity: functionalist, interpretive and postmodern. Similarities and distinctions among these ways of understanding are explored, and numerous theoretical and practical insights are gained. The book concludes with a discussion of the relevance of identity as a construct in organizational study, and observations on conversation and theory building.
Chapter 4: Organizational Identity within the Strategic Management Conversation: Contributions and Assumptions
Organizational Identity within the Strategic Management Conversation: Contributions and Assumptions
The objective of this chapter is to serve as an introduction to the more conversational chapter that follows. To accomplish this objective, this chapter addresses two important sets of questions. The first set of questions asks, “What makes the concept of organizational identity compelling to the group of strategy researchers who gathered at Sundance last fall to share their research interests and participate in the conversation that appears in this volume?” and “Why have a number of strategy researchers developed an interest in this concept?”
For readers to understand and appreciate fully the conversational chapter that follows, this chapter must also describe ...