The Fourth Edition of this highly successful textbook provides a unique and comprehensive introduction to the study and understanding of human relationships. This thoroughly revised edition combines the most recent research from social, personality, and developmental psychology, communication studies, family studies, and sociology with greater interdisciplinarity coverage and emphasis on processes of everyday life. Fresh insights from family studies, developmental psychology, occupational, and organizational psychology also combine to bring new perspectives to this thorough survey of the field. Thoroughly updated, with new chapters on Relating Difficulty, "small media" technology and relationships, and practical applications, the new edition is responsive to the student demand for insight into their own lives.

Some Applications of Relationship Research

Some applications of relationship research

Focus points for note taking when reading this chapter:

  • In what ways are relationships used to channel and to process information, make decisions, guide our behaviour or steer our lives?
  • How do relationships influence purchasing decisions?
  • How might relationships influence jurors in their deliberations?
  • Does it make sense to reconceive relationships as ways of knowing the world?
  • How could you use knowledge about relationship processes in spheres of life like business, management, the law, medicine, teaching, advertising or health campaigns?

As we have proceeded through this book, I have on a number of occasions drawn attention to the practical effects both of relationships themselves and also of research on relationships. Relationships connect to, and provide the motive force for, persuasion (Carl & ...

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