A systematic guide to successfully producing written work for business and management degrees. The authors address the all-too-common pitfalls of essay assignments, as well as providing readers with a step-by-step programme to approach essay questions, both in coursework and exam contexts. New to the Second Edition: • Relevance of writing skills to employability highlighted throughout • Additional content on researching a topic • New content on adapting writing for different audiences • New content on academic writing tips • Addition of useful websites • Additional coverage of plagiarism • More on critical evaluation • More on changing requirements through different levels of study. Suitable for all business and management students looking to improve their essay writing skills. The Student Success series are essential guides for students of all levels. From how to think critically and write great essays to planning your dream career, the Student Success series helps you study smarter and get the best from your time at university.

Planning

Planning

‘Have a plan. Follow the plan, and you’ll be surprised how successful you can be. Most people don’t have a plan. That’s why it’s easy to beat most folks.’

Paul ‘Bear’ Bryant, American football coach

Chapter objectives

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Having read this chapter you will:

  • know the basics of how to plan your time
  • understand the importance of keeping a diary
  • understand the importance of planning your essay
  • know what you need to do to plan an essay
  • know how to research your material
  • be able to start planning how to store your references.

There are two sorts of plan you need to write an excellent essay: first you need to plan your time and second you need to write an essay plan. This chapter deals with these, starting with planning your time.

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