<i>What do millennials want?</i> is a big question facing organization these days. HR managers are looking for recruitment strategies that can help achieve the optimal person–organization fit. Several organizations have already started implementing innovative practices to attract and retain millennials. They are unique in their characteristics and consumption pattern. Millennials are known to have forced several organization to adapt the workplace and work environment. Their varied ways of life are also reflected in their work settings. Millennials enter the workforce with unique needs, characteristics, expectations and personalities. These differences pave the way for new challenges that contemporary organizations encounter on a regular basis. This book demystifies the problems faced by HR managers and recruiters when hiring and working with millennials. It offers descriptive and prescriptive insights on leveraging the millennial talent.
Chapter 1: Millennials and Other Generations
Millennials and Other Generations
Origin of the Term ‘Millennials’
Drawing its roots from American history, the term ‘millennials’ was probably first known to be used in the academic literature by Neil Howe and William Strauss in their book Millennials Rising: The Next Great Generation published in 2000 (1, 2). They referred to millennials as the set of individuals born in or after the year 1982. This book is recognized as one of the seminal works in the field. It offers a peek into the history of the development of the term ‘millennials’. Its origin can be traced back to a poll conducted by abc.com that solicited prospective labels for this generation. Peter Jennings, a former leading journalist at ABC World News ...