Well-known journal editors and Communication scholars Alison Alexander and W. James Potter provide an insider’s guide to getting published in scholarly communication journals. Alexander and Potter begin with a review of the manuscript submission process followed by coverage of writing traps that should be avoided. Additional chapters, written by eight other distinguished journal editors, tell prospective authors what editors and reviewers look for when deciding which articles should be published and which should not.
Chapter 8: The Challenge of Writing the Critical/Cultural Essay
The Challenge of Writing the Critical/Cultural Essay
Critical/cultural studies present an argument. Every article or book develops a thesis. Descriptive material without a critical frame is inappropriate. Therefore, the major-league challenge is getting the argument straight. Critical/cultural approaches crystallize. They bring ideas and data together and give them a trajectory. This writing phase of the interpretive process is central. Is the thesis clear and adequately documented? Is your analysis of the underlying issues esoteric and perfunctory, or illuminating? The credibility of the critical essay depends on its coin of the realm—the thesis. With the quality of the argument always in mind, reviewers and editors use the four major criteria described below in evaluating a critical/cultural manuscript.
Locating Your ...