Well-known journal editors and Communication scholars Alison Alexander and W. James Potter provide an insider’s guide to getting published in scholarly communication journals. Alexander and Potter begin with a review of the manuscript submission process followed by coverage of writing traps that should be avoided. Additional chapters, written by eight other distinguished journal editors, tell prospective authors what editors and reviewers look for when deciding which articles should be published and which should not.
Chapter 6: The Challenge of Writing the Qualitative Study
The Challenge of Writing the Qualitative Study
This chapter tours the principal challenges of writing qualitative studies in communication—specifically, those relying on field-based approaches in the ethnographic tradition. Like other kinds of empirical reports, the qualitative study must argue logically about literature, design, and data, and make the case for significance in its area of inquiry. However, qualitative studies pose special challenges of their own. The need for authors to be keenly sensitive to the uses of language (e.g., the languages of the people they have studied, the languages of the narratives they write) is certainly one of the most prominent of these challenges. Constraints of space prevent this chapter from providing all that [Page 78]you should ...