Organizations are increasingly turning to surveys to solve many business-related problems. This book provides those who want to plan organizational surveys with a step-by-step, ‘how-to’ guide. The authors describe the issues that must be addressed at each step in the process, the advantages and disadvantages that result from many of the choices that must be made, and practical lessons learned from their years of experience in designing and conducting surveys.

Data Processing

Data processing

The survey has been administered and completed by a satisfactory number of respondents. This chapter describes the tasks and procedures that bridge the gap between survey administration and data analysis. These tasks include coding closed- and open-ended survey responses so that they are in a form that can be entered into the computer and are suitable for subsequent data analyses. In addition, decisions must be made about handling missing data. Many of these tasks can be planned and even completed while the survey is in the field.

To facilitate the subsequent analysis of the data, the survey team needs to prepare a codebook. A codebook documents the decisions used to code data and prepare the survey data file. At minimum, the codebook should ...

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