Organizations are increasingly turning to surveys to solve many business-related problems. This book provides those who want to plan organizational surveys with a step-by-step, ‘how-to’ guide. The authors describe the issues that must be addressed at each step in the process, the advantages and disadvantages that result from many of the choices that must be made, and practical lessons learned from their years of experience in designing and conducting surveys.
Chapter 8: Monitoring and Maximizing Response Rates
Monitoring and Maximizing Response Rates
One of the biggest problems facing those who conduct organizational surveys is getting people to participate once they have been selected. People may hang up when contacted for a telephone interview survey about voting preferences or refuse to be interviewed for a marketing survey when approached in a shopping mall. For organizational surveys, the problem of how many people participate is most frequently encountered when the surveys are distributed by mail. Individuals who get a survey in company mail may add the survey to their “to do’ lists and never get it done. Those who receive surveys through the U.S. Postal Service may trash them as junk mail.
If a large percentage of the potential respondents elect ...