Organizations are increasingly turning to surveys to solve many business-related problems. This book provides those who want to plan organizational surveys with a step-by-step, ‘how-to’ guide. The authors describe the issues that must be addressed at each step in the process, the advantages and disadvantages that result from many of the choices that must be made, and practical lessons learned from their years of experience in designing and conducting surveys.

Fielding the Survey

Fielding the survey

Many nuts-and-bolts steps must still be accomplished before the survey is actually administered. For example, input may be needed from other personnel within the organization, and final approval may be required from top management. Depending on the mode of survey administration, it will be necessary to alert appropriate personnel about duplicating, mailing, and other requirements. Without sufficient prearrangements, the survey process can come to a grinding halt. And no one ever wants to explain to higher-level organization members why the survey is not going to go out on time!

Issues related to fielding the survey are reviewed in this chapter. The first step is to finish the survey instrument by adding an introduction and instructions. Then the survey needs to be ...

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