Organizations are increasingly turning to surveys to solve many business-related problems. This book provides those who want to plan organizational surveys with a step-by-step, ‘how-to’ guide. The authors describe the issues that must be addressed at each step in the process, the advantages and disadvantages that result from many of the choices that must be made, and practical lessons learned from their years of experience in designing and conducting surveys.

Organizational Survey Administration

Organizational survey administration

Now that the team has decided on the content of the survey and the characteristics of the people who will be asked to respond, it is time to determine the mechanics of how the survey data will be gathered. These mechanics are collectively known as survey administration procedures. Administration procedures include the settings (e.g., alone vs. in groups) in which people receive the survey instrument, the format or mode through which they are presented the survey (e.g., paper vs. computer vs. interview), and the method of return (e.g., mail vs. drop box).

A primary issue is whether a self- or group-administered survey is more advantageous. Answers to this concern must be considered together with sample size, survey content, and other factors ...

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